Imagine: Checking your phone after doing your morning routine to see DM’s from three different people replying to your stories from last night, asking to learn more about your services.
You know exactly what to say to them so the conversation becomes effortless, fun, and ultimately, they say “omg, this is exactly what I need! Where do I sign up?!”
This is possible. The strategy behind converting your followers into clients through DM’s is exactly what I teach inside of Holistic Marketing Academy (inside of module 2.2 to be exact) Yes… even with a small audience. Even if you have 0 experience. Even if you’ve never booked a single client in your life.
You are overwhelmed by the online space so you’re bouncing around from task to task only to realize you haven’t really accomplished anything
Everytime you show up on Instagram to talk about your business, no one DM’s you or books in with you which makes you feel like no one wants your services (leaving you defeated AF)
You don’t know how to reach your ideal clients online and convert them into paying clients, patients, or students
You know social media has the power to skyrocket your business, but you’re unsure of how to convert followers into clients.
You've positioned yourself as an expert in your space and you attract the right people (not randos) to your practice online daily.
You're able to create aligned content on Instagram and confidently sell your services to your small but growing audience.
Have a clear process for growth and engagement on Instagram, plus set up your email list to automate client bookings (even when you’re not working)!
By the end of this digital journey, you will have an offer you can confidently charge $500-$2000 for, an Instagram marketing strategy that attracts your ideal clients, know how to sell your services with confidence, and set up email marketing that books clients into your calendar on autopilot. Build a simple, effective, and aligned marketing plan for your health practice so you can ultimately show up online with confidence and heal more people.
âś… You don't know how to package your knowledge into a signature offer that people will pay top dollar for
âś… You are a wellness professional who is confused + overwhelmed by what to do online that will *actually* get you clients
âś… You're new to running an Instagram for business and want to build an audience of people who can't wait to work with you.
âś…You want to start + grow an email list to sell digital products or programs without getting lost in the tech.
âś…You're more than ready to build a simple, effective and aligned marketing plan so you can book more clients and heal more people.
Learn how to turn your idea into a golden offer, cast your vision for your business, do market research, and qualify your product or service by getting paid before even creating it.
1.1 Welcome to Module 1
1.2 The Vision
1.3 Holistic Business Canvas
1.4 Market Research
1.5 Planning your Golden Offer
1.6 Sales Process
1.7 Beta Launching
1.8 Creating + Delivering Online Offers
How to make a great first impression with branding (+ how to do your own!). I'll walk you through how to build your own website, how to write your own copy, how to make your own logo, and make sure your visual brand is consistent it needs to be to look like the professional I know you are!
2.1 Your Messaging
2.2 Visual Branding
2.3 Taking Brand Photos
2.4 Level Up your Canva Designs
2.5 Do I need a logo/website? + DIY Solutions
Learn how to stay connected to your marketing, to your audience, and to the content you're creating. Discovering what kinds of content evoke emotions, moving from consumption mode to creation mode, and why you shouldn't use "done for you" captions if you want to truly connect with your audience.
3.1 Marketing Mindset
3.2 Staying Connected to your Marketing
3.3 EFT Tapping to Release Fear Around Being Visible & Making Money
Map out an effective Instagram marketing strategy so that you know exactly what to post and what to say to get people interested in your services, plus actionable tips to boost engagement and grow your audience organically on Instagram.
4.1 Set Up your Profile for Success
4.2 Your Content Strategy
4.3 How to Maximize Instagram Stories
4.4 Organic Growth on the 'gram
4.5 How to Get More Engagement
4.6 Social Sales Strategies
4.7 Understanding your Insights
The missing link to bring your marketing full circle to convert followers into paying clients. Create your first “lead magnet” to generate leads for your biz while you self-care it up, and then use my fill-in-the-blanks email sequence to help you book more discovery calls and/or sell more digital products!
5.1 Creating an Irresistible Freebie
5.2 Setting Up your Freebie Landing Page
5.3 Writing a Nurture Sequence
5.4 Sending Great Emails
5.5 How to Grow your Email List
Get ready to operate like a boss! In this module we set you up for long term business success by arming you with my favourite business management tools and custom protocols so you can feel like the CEO of your holistic business!
6.1 How to Plan + Schedule Content in Bulk
6.2 Instagram Power Hour
6.3 Your Marketing Protocol
6.4 My Fav Marketing Automations
6.5 Troubleshooting your Marketing
Valued at $247!
Valued at $497!
Valued at $247!
Step by step launch calendar + sales scripts to sell your signature offer before you make it
An ever-growing list of additional trainings to help you run your business better
A complete walk-thru to help you build a website in 8 hrs without the overwhelm
30-day Instagram calendar + 28 days of Instagram story prompts
Email templates to simplify writing your automated email sequences
Social media templates for you to easily customize and fit your brand.
Brand board templates and done-for-you colour palettes
Access to monthly live training and answers to all your questions
Lifetime access to the holistic marketing curriculum + it’s updates
Social media templates for you to easily customize and fit your brand.
30-day Instagram calendar + 28 days of Instagram story prompts
Email templates to simplify writing your automated email sequences
Social media templates for you to easily customize and fit your brand.
Brand board templates and done-for-you colour palettes
Access to monthly live training and answers to all your questions
Lifetime access to the holistic marketing curriculum + it’s updates
20+ training videos on everything from strategy to screen recordings of me setting up the tech so that you can refer back to the training when you need a refresher or you're launching something new!
30-day Instagram calendar + 28 days of Instagram story prompts
Email templates to simplify writing your automated email sequences
Social media templates for you to easily customize and fit your brand.
Brand board templates and done-for-you colour palettes
Access to monthly live training and answers to all your questions
Lifetime access to the holistic marketing curriculum + it’s updates
While most online programs leave you to fend for yourself, join the HMA Facebook group to get all of your questions answered within 48 hours.
30-day Instagram calendar + 28 days of Instagram story prompts
Email templates to simplify writing your automated email sequences
Social media templates for you to easily customize and fit your brand.
Brand board templates and done-for-you colour palettes
Access to monthly live training and answers to all your questions
Lifetime access to the holistic marketing curriculum + it’s updates
Elevate your branding with colour and font combinations I’ve preselected for you to make this process easy as heck so that you can spend more of your precious time helping others!
30-day Instagram calendar + 28 days of Instagram story prompts
Email templates to simplify writing your automated email sequences
Social media templates for you to easily customize and fit your brand.
Brand board templates and done-for-you colour palettes
Access to monthly live training and answers to all your questions
Lifetime access to the holistic marketing curriculum + it’s updates
Let me solve “I don’t know what to post” for good. Steal my template content calendar I share with my clients + 28 days of story prompts so that you can start building a relationship with your audience asap!
30-day Instagram calendar + 28 days of Instagram story prompts
Email templates to simplify writing your automated email sequences
Social media templates for you to easily customize and fit your brand.
Brand board templates and done-for-you colour palettes
Access to monthly live training and answers to all your questions
Lifetime access to the holistic marketing curriculum + it’s updates
Fill-in-the blanks email templates that will help you book discovery calls on autopilot so that you can continuously fill your practice… Why reinvent the wheel?!
âś…6 x 30 Minute 1:1 Calls
âś…Lifetime access to curriculum
âś…Access to HMA Facebook group
âś…Brand board templates
âś…Done-for-you colour palettes
âś…Social media templates
âś…30-day Instagram calendar
âś…28 days of Instagram story prompts
âś…Email templates
✨Bonus: Beta launching calendar + scripts
✨Bonus: Marketing hacks bank
✨Bonus: The easy DIY website
âś…Lifetime access to curriculum
âś…Access to HMA Facebook group
âś…Brand board templates
âś…Done-for-you colour palettes
âś…Social media templates
âś…30-day Instagram calendar
âś…28 days of Instagram story prompts
âś…Email templates
✨Bonus: Beta launching calendar + scripts
✨Bonus: Marketing hacks bank
✨Bonus: The easy DIY website
All prices in CAD and subject to regional sales tax // Payment plans Available
➡️ If you don't get your first (or next) 5 clients in the first 45 days, I will give you a 100% refund!
➡️Why? Because I believe in this program and in you. I know you can do this, but it will take some work on your part.
➡️In order to qualify, you have to complete the "Your Next 45 Days" calendar, provide proof that you've done the work and didn't get 5 new clients, and we will refund your purchase.
âś…Know exactly what you should be doing every day, week, and month to book your ideal client into your calendar, in a way that feels GOOD.
âś…Show up and confidently sell your services to your small but growing audience.
âś…Have a clear process for growth and engagement on Instagram, plus have set up your email list and automation so you can book clients in your sleep.
âś…6 x 30 min 1:1 coaching calls
âś…Lifetime access to curriculum
âś…Access to HMA Facebook group
âś…Brand board templates
âś…Done-for-you colour palettes
âś…Social media templates
âś…30-day Instagram calendar
âś…28 days of Instagram story prompts
âś…Email templates
✨Bonus: Beta launching calendar + scripts
✨Bonus: Marketing hacks bank
✨Bonus: The easy DIY website
âś…Lifetime access to curriculum
âś…Access to HMA Facebook group
âś…Brand board templates
âś…Done-for-you colour palettes
âś…Social media templates
âś…30-day Instagram calendar
âś…28 days of Instagram story prompts
âś…Email templates
✨Bonus: Beta launching calendar + scripts
✨Bonus: Marketing hacks bank
✨Bonus: The easy DIY website
All prices in CAD and subject to regional sales tax // Payment plans Available
100% yes. This program was designed for health professionals, even the ones with strict college guidelines. There are specific recommendations for folks in more regulated professions, plus, you can always shoot me a question in office hours if you need a more personalized work around!
Most business courses are taught by folks who know, well, business. I’m a health scientist by training and understand the wellness world like the back of my hand, not to mention all the marketing + advertising rules that come with it. My signature method, holistic marketing, is designed to help health pro’s position themselves as an expert + book more clients while repurposing their content so you can do less and get better results. My process is a win-win, but don’t take it from me! Hear from my past students in the videos above!
Surprise! You don’t need any of those things to start building a community and a brand online. There will be a never ending to do list as you start to gain momentum in your biz, the key is just getting started. I cover the most important things for new business owners in Business Foundations 101 so you can focus on the REALLY important stuff and avoid wasting your most precious asset, time! (Plus, I show you how to make a super simple DIY website in module 1!)
Glad you asked! To complete the program in 12 weeks, you need approximately 3-5 hours per week depending on the lesson. But good news is I’ve designed this program to be 100% self-paced. So if you need to go slower, or you’re unplugging for a family vacation, you’re good.